Something like 1.4 million people use the internet to to make purchases; part of the purchasing decision is researching, comparing products before making a purchase.

How many of these people may have come across a small business similar to the one you are in; you did not feature; your competition did though.

That’s one example as to the benefits of having a website, there are others; the whys and wherefores of having a website are many, but the core of the reasoning is that it helps you stamp your mark in the market place.

Lets look at this from different perspective; chances are you’ve heard someone ask “I’m only a small business – do I need a website?” you may have even asked this question yourself.

The simple answer is, YES.

Some businesses think that their product is something that can’t be sold online. There’s very little that can’t be sold over the internet. It’s been estimate that there are more than 20 million shoppers online. These are people making purchase on everything from concert tickets, books and computers to cars you name it. It’s pretty much a case of If you can imagine it, someone will figure out how to sell.

We’re not talking solely about ecommerce here, selling your products or service over the internet, where talking about the fact that businesses should make a conscious decision to have at the very least some web presence; giving people an easy and convenient way to find you, your goods and your services.

It’s important to remember that a website is an important part of any business. And you only have one opportunity to make a good first impression; ensure that any website you have looks professional and it’s well maintained.

For small businesses wondering about having a website; don’t think that as you may be a sole business operator or you may have a number of employees; no matter the size or scale of the business if you don’t have a website, the chances are that you are losing business to other businesses with a web presence.

It is important to have a website that reflects your business; you need to show that your are looking after your business, that your web content is consistent, well designed, laid out and maintained – if your site isn’t maintained you could find people thinking that if you don’t look after your business, how will you look after them?

Here’s some reasons why your business could need a website:

• It’s Your Online Brochure
• Your Business is Open 24/7, 365 Days
• Present a Professional Image
• Promote Your Services
• Sell Your Products
• Reach New Markets
• Improved Customer Service
• Generate Valuable marketing leads